A very Happy Holiday to You and Yours from the Clay Plaster Co. Best wishes for 2012!

Every great product begins with a great idea. American Clay plasters are one of those products, and this video although short is a speech Croft Elsaesser (AC founder) gave recently, telling how he came to the idea to create these beautiful natural wall coverings.

One thing we at the Clay Plaster Company have noticed in the Green and Sustainable market place today, is that these materials and ideas are growing. People are realising not only the aesthetics of such products but more importantly the health benefits and the environmental impacts in there manufacture. We all know now how things are changing in our environment, and as we spend much of our time inside, why not make those spaces a little healthier and at the same time better for our planet. 

For those of you who are not aware EBUK (Earth Building UK) is hosting a conference on January 13th 2012, giving people the opportunity to speak and listen to some well respected people in the Sustainable Building community.

This is a unique opportunity to talk to people with skills, products and with research experience in this fast growing area.

Earth plaster is fast growing for many different reasons including its ability to be used on old and new buildings, its attractive and unique appearance, the fact that it is a great alternative to existing modern wall coverings like paint and to top it all off it has fantastic health benefits and is very sustainable.

'The Clay Plaster Company' will be showcasing some of our products there, and there will be plenty of information you can take away with you. We hope that you enjoy the show...

About EBUK

Who they are:

Earth Building U.K. was established to foster the conservation, understanding and development of building with earth in the United Kingdom.

It brings together builders, academics, researchers, architects, engineers, manufacturers and many more to work in areas of common interest at a national and local level. An inaugural conference on the 16th January 2009 in Bath formally established the organisation and they look forward to growing and developing over the coming years.

EBUK is bringing together builders, academics, researchers, architects, engineers, manufacturers and many more to work in areas of common interest at a national and local level.

Their aims are to:

• promote earth building in contemporary construction
• assist the recognition, understanding and significance of earth buildings
• foster traditional skills and promote new technologies
• network their membership to promote earth building locally, nationally and internationally
• research and develop technical understanding
• share experience and knowledge through a program of seminars and annual conferences.

They are a membership organisation run by a group of volunteers.

EBUK Conference

Clay Plasters are not just a great natural decorative choice for your walls and ceilings, they also come with an array of incredible benefits. These benefits range from Breathability, Flexibility and Reversibility to great aesthetics, mold resistance and in most cases the lowest carbon footprint of any wall finish. 

For those of you that are a little confused by some of the above mentioned benefits, we decided to have a little show and tell. It is true enough that pictures speak 1000 words so here is a little video from the American Clay library describing 'Humidity Control', which is an aspect of what makes up the material's ability to breathe.