Every great product begins with a great idea. American Clay plasters are one of those products, and this video although short is a speech Croft Elsaesser (AC founder) gave recently, telling how he came to the idea to create these beautiful natural wall coverings.

One thing we at the Clay Plaster Company have noticed in the Green and Sustainable market place today, is that these materials and ideas are growing. People are realising not only the aesthetics of such products but more importantly the health benefits and the environmental impacts in there manufacture. We all know now how things are changing in our environment, and as we spend much of our time inside, why not make those spaces a little healthier and at the same time better for our planet.